Tetouan, Morocco

Less popular and famous than Chefchaouen, the blue city located around 60 km south, Tetouan, is an absolute gem in northern Morocco.

Not painted in the famous blue of its northern cousin, Tetouan captivates visitors with a striking all-white elegance that feels both serene and authentic. Often called the “White Dove,” this refined city at the foothills of the Rif Mountains offers a quieter and more genuine Moroccan experience than many destinations increasingly shaped by mass tourism.

Once capital of the northern Moroccan Spanish Protectorate, Tetouan had seen centuries of different immigration paths, from Jewish and Moors fleeing from Spain, as Algerians did during the Ottoman Period from the French.

A wonderful mix of Roman, Phoenician, Spanish and Arab architecture influenced Tetouan, providing the great charming appeal that can be found today. The Medina is a World Heritage site and is listed among the UNESCO Creative Cities Network.

One of Tetouan’s greatest charms is its relaxed atmosphere. You won’t find constant pressure from merchants or aggressive selling tactics. Instead, you can explore traditional souks, visit historic hammams, discover small museums, or attend local festivals at your own pace — often feeling less like a tourist and more like a temporary local.